Russell Simmons has reached deep into his pockets to back a New York-based anti-violence program focused on putting an end to gun violence and giving young adults positive alternatives.
On Wednesday, the avid tweeter took to the social media site to raise money for Life Camp, a non-profit intervention and prevention program that aims to steer kids and teens in the right direction. The organization was forced to temporarily shut down operations for lack of funding, resulting in a surge of violence in the South Jamaica community of Queens, NY.
Prior to being shut down, Life Camp reportedly had zero shootings in their area. The group began a Crowdtilt campaign to raise funds and has since been recognized by Simmons.
“Who can give $5, $10, $20 to save program that has saved lives of so many young people?? NO MORE BULLETS IN THE HOOD!" he tweeted to followers. Simmons offered retweets to financial supporters of the program and ultimately raised $775 in addition to his $10,000 donation.
To date, Life Camp has brought in more than $20,000 toward their $100,000 target goal with 25 days left to contribute.