Obama Calls On Big-Name Stars To Promote Health Care

News & Views | Camille Travis | 07/29/2013 | 12:00 PM EDT

POTUS uses political muscle to get celebrity support

President Obama is scrolling through his Rolodex to call on a few famous friends to promote his health care plan, according to The Associated Press.

On Monday, the POTUS sat in a private White House meeting with a group of representatives that included Oprah Winfrey, Alicia Keys, Bon Jovi, Jennifer Hudson, Amy Poehler and others as they expressed interest in backing the Affordable Care Act that is open for enrollment on Oct. 1. YouTube and Funny or Die were also in attendance, as they are working on promotions featuring comedians.

It is Obama’s hope that their star power will spread the word about new health insurance exchanges available to younger, uninsured Americans. Insurers need those healthy customers to help offset the costs of older consumers who aren’t healthy.

The White House estimates it will need 2.7 million young Americans to sign up for health coverage in 2014.

Obama has a history of tapping Hollywood talent for various campaigns; he enlisted the help of Keys, Jay Z, Beyoncé, Bruce Springsteen and others in 2012 to encourage people to vote.

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