Red Lobster Sales Soar After Beyoncé Endorsement

News & Views | Gerren Keith Gaynor | 02/09/2016 | 03:45 PM EST

(Photos from Left: Jeff Kravitz/FilmMagic, Red Lobster)

Seafood chain says brand trended on Twitter for first time in history

Beyoncé's got the magic touch. 


Just days after the singer released her song "Formation," which includes an endorsement of Red Lobster in its lyrics, sales for the restaurant soared by 33 percent, reports CNN Money.

In the song, she says, "When he f**k me good I take his ass to Red Lobster"--a lyric that apparently inspired women around the country to treat their men to a date night at the seafood chain. 

Red Lobster spokesperson Erica Ettori said the brand was mentioned on Twitter 42,000 times in a single hour and trended for the first time in history.
 

Beyoncé's Pro-Black, Anti-Police 'Formation' Ignites Calls For Boycott


It looked as though Red Lobster tried to return the favor by tweeting a promotional picture of their popular cheddar biscuits with the tweet: "Cheddar Bey Biscuits" has a nice ring to it, don't you think?#Formation @Beyonce."

But after receiving backlash from some critics, the brand took it down. That, however, didn't stop customers from running to its restaurants' doors. 

Only Beyoncé can cause such a frenzy.

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