A new app is providing women with a different kind of support for their breasts: the ability to measure them.
ChiChi, which means “boobs” in Japanese, allows women to measure their busts to aid them in purchasing the proper size when bra shopping--and we all know that can be challenge in itself.
The app works pretty simple. You place your smartphone between your boobs and the app reveals your size. So it claims.
Developers of the technology are currently still testing in Japan, however, the app is expected to go on sale next month.
But not all women are pleased with this new busty concept. Some feminist groups are slamming the app as a “gimmick,” arguing women don’t need an app to tell whether or not a bra fits them.
Will you be downloading ChiChi when it comes to an app store near?