How Much Michael Jordan Makes When A Company Mentions His Name

News & Views | Gerren Keith Gaynor | 08/14/2015 | 04:00 PM EDT

Basketball legend sues restaurant for millions after using name without permission

You have to pay top dollar to use the name of Michael Jordan, and one restaurant is learning that the hard way.

The value of the basketball legend's moniker has earned him $480 million from Nike alone, and now his lawyer is out to make sure one now-defunct eatery pays up for a million-dollar price tag he says Jordan is owed.

Jordan sued Dominick’s Finer Foods over a 2009 ad that had not paid the former baller for his naming rights, reports Business Insider.


Each commercial use of Jordan’s name is worth more than $10 million, his lawyer Frederick Sperling told jurors, who are deciding how much the defendant should pay the NBA great in damages for the ad.

The restaurant reportedly congratulated Jordan by his full name after he was inducted into the Hall of Fame, as well as offered a $2 voucher for steak with the phrase “Michael Jordan...You are a cut above”.

Despite the "value" of Jordan’s name, the restaurant claimed only two people redeemed the coupon at its locations.

We're not mad at it. Everyone has the right to protect their brand. We just wish our names were worth that much...

(Photo: Streeter Lecka/Getty Images)

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