Meet Maggie Anderson, Who Shopped Black-Only For A Year

News & Views | Gerren Keith Gaynor | 06/18/2015 | 12:30 PM EDT

Author and speaker seeks to empower Black economic sustainability

If you don’t know who Maggie Anderson is, you should.


For an entire year, the Empowerment Experiment founder made a commitment to shop only from Black-owned businesses. Through that financial support, she also sought to inspire other African-Americans to do the same.


Anderson also wanted to support companies that depend on diverse suppliers and economically empower the often underserved Black community. Her historic experiment, which her entire family participated in, led to a landmark study by Kellogg. Her phenomenal story propelled her to notoriety, making her a sought after speaker and expert. She details her unique experiment in her book “Our Black Year.”


Then came the Empowerment Experiment Foundation, which is dedicated to the study and facilitation of economic development in underserved minority communities through self-help economics/conscious consumerism, financial literacy, targeted entrepreneurship and business diversity and inclusion.  


“The current economic crisis has impacted the lives of many Americans; however, the Black community suffers at heightened and disproportionate levels,” reads Anderson’s website. “EEF aims to assist underserved Black families, businesses and communities by helping and inspiring them to 1) develop and practice basic and necessary business and financial skills, and 2) learn and access the financial tools, products and economic strategies to advance themselves both economically and socially.”


(Photo: "Our Black Year" By Maggie Anderson via Facebook)

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