K. Michelle has made it no secret that she’s a lover of Jack Daniel’s, and now she’s going in business with the whiskey maker.
The singer reportedly announced the partnership just before her “My Twisted Mind” tour, where concert patrons were sampled her signature cocktail recipes from a specially-crafted Jack Honey drink menu, according to Business Wire. Recipes for the tour includes Velvet Memphis, Twisted Honey and Heartbreaker.
“We are excited to continue our partnership with K. Michelle, who has always shown love to the Jack Daniel’s Family of Brands,” says Casey Nelson, Brand Director, Jack Daniel’s Flavor Portfolio North America. “The My Twisted Mind tour was amazing and we’re looking forward to creating more exciting experiences with her.”
K. MICHELLE OPENS UP ON ALCOHOLISM, WHAT YOU SHOULD KNOW
Fans of Atlantic Records recording artist can enter for a chance to win exclusive opportunities to meet and greet with her courtesy of Jack Daniel’s Tennessee Honey and Black Entertainment Television (BET).
Each fan will receive an all-expenses paid trip for two to join K. Michelle on the red carpet at the BET Awards or for a VIP experience. Five more “Rebels” will win an all-expenses paid trip for two to attend an exclusive Jack Honey Jam session in New Orleans later this summer.
“This collaboration with Jack Honey means so much to me,” says K. Michelle. “I love that I can work with one of my favorite brands and give a little something back to my fans at the same time.”
Teaming up with Jack Daniel’s is a mighty clever business move in terms of aligning with a brand one actually enjoys. Now we guess we can add businesswoman to K. Michelle’s musical resume.
(Photo: Bennett Raglin/BET/Getty Images for BET)