First African-American Sisters To Start Wine Company Launch New Collection

News & Views | Gerren Keith Gaynor | 03/31/2015 | 03:30 PM EDT

Robin and Andrea McBride, once long-lost sisters, launch Truvée Wines

Two sisters are continuing to break new ground in the wine industry with their second installment of vino inspired by sisterhood.


Robin and Andrea McBride recently launched Truvée Wines, which is the formation of their love for the wine business and their sibling story of discovery.


Sharing the same father and raised by different mothers, the McBride sisters were unaware of each others existence for nearly half of their lives. The two were finally connected by a family member in 1999. One thing the McBrides found that they shared, however, was their love for wine and appreciation for winemaking, having both grown up in emerging wine regions.


Now the McBride sisters--who have 10 years of experience in the business--are now the proud founders of an affordable luxury wine company, and are the first African-American sisters to do so.


ELIMINATING THE INTIMIDATION OF WINE IN THE BLACK COMMUNITY

The wine’s name, “Truvée,” is fittingly derived from the French verb “to find” and is their second wine offering following their debut wine eco.love.


"Truvée embodies the spirit of our story, while naturally reflecting our signature winemaking style.  We've created a high-quality wine that is approachable and sophisticated," said Robin McBride in a press release. "Truvée stylistically combines old world and new world winemaking philosophies to bring affordable luxury to contemporary wine drinkers, and creates the foundation for our wine company."


Truvée offers a lightly oaked Chardonnay and a Rhone Style Red Blend.


"We believe our story of empowerment will resonate with women worldwide as they discover the delicious flavors of the Central Coast grapes in their glass of wine. Truvée appeals to the wine lover intrigued by undiscovered and high quality wine," Andréa McBride said. "We're excited to share our story and amazing wines with wine lovers across the country. And we hope you'll share a bottle with those who matter to you most."


"The McBride sisters' story of friendship, sisterhood and passionate commitment to winemaking is one that we feel all wine lovers and wine drinkers will relate to," said Stephen Rust, President of Diageo Chateau & Estates wines. "Bringing their story to life through the creation of Truvée wines has been an exciting challenge in that we're presented with the rare opportunity to marry a strong emotional story with truly exceptional liquids."


Truvée is available nationwide for consumers of legal drinking age with a recommended retail price of $15.99 for a 750 mL bottle.


(Photo: Emily Nathan/PRNewsFoto/Diageo)

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