Advertisers Pull Out Of VH1's 'Sorority Sisters'

News & Views | Camille Travis | 12/17/2014 | 11:30 AM EST

Carmex and Hallmark have announced their plans to pull their ads

VH1 execs will soon feel the financial blow of advertisers pulling out of their controversial reality series "Sorority Sisters."

Several brands have reportedly backed out of their advertising agreements with the program after hearing concerns from viewers. The show, which premiered Monday night, aimed to depict the lives of black women in Divine Nine sororities but only ended up leaving a mess of four historic organizations.

Viewers quickly came together to denounce to the program, asking advertisers to stand up against the disgusting portrayal of black women and Black Greeks. And it seems the complaints have not fallen on deaf ears.

Carmex, a lip balm brand, stated on Twitter, "Carmex does not endorse or represent any particular content on television. After our investigation into the new program,
however, we are in process of pulling our ad dollars from VH-1."

Greeting card company Hallmark chimed in, "Our commercials appeared as part of a larger buy on VH1. We aren’t planning to air commercials in future episodes."

director Ava DuVernay, who was recently inducted into Alpha Kappa Alpha Sorority Incorporated, also made sure to do her part to pull support. When a Twitter user asked her to use her influence to get the film's ads pulled, she replied, "Done."

Other brands reportedly joining the boycott include Honda, Crayola and JBL Audio. Retailer JC Penny says it's also looking into the matter.

VH1 has yet to respond to the backlash surrounding the series.

(Photo: Hallmark)

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