Kim Kardashian Mobile Video Game To Earn $200 Million

News & Views | Gerren Keith Gaynor | 07/16/2014 | 11:00 AM EDT

The reality megastar's brand takes new form in the gaming industry

Hate her or love her, Kim Kardashian is rolling in dough.


The reality megastar is expected to make a fortune off a new video game called “Kim Kardashian: Hollywood.” The video game for mobile created by Glu Mobile, is expected to garner up to $200 million, according to Bloomberg News.


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The free game, which was released on June 25, allows hooked users to  purchase such clothing or a burst of energy needed to trek through Hollywood. Users can spend as much as $99.99 for 175,000 virtual dollars. A trip to Beverly Hills costs 4 game “dollars,” while 400 will buy a necklace.


Kardashian’s voice guides the user through casting calls and parties, while they dodge tweets from rivals.


Drones of Kardashian fans have downloaded and played the game at rapid speeds, causing the it to become the top rated app in Apple's mobile App store.


“Obviously, Kim Kardashian's brand has driven people to download the game," game analyst Douglas Creutz told Bloomberg. "But at this point, the game has taken on a life of its own."


Diehard gamers, however, have slammed Kardashian's new venture for allowing cartoony avatars to "live like Kim" as they party, shop and pose for photos - a similar argument of shallowness Kardashian has been accused of throughout her entire reality television career.


Still, the "Keeping Up with the Kardashians" star, 33 - whose family and individual empire already includes clothing, jewelry and makeup - continues to be a major cash cow.


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Not to mention, Mrs. Kanye West is estimated to have made $28 million in the past year from her various endorsements and reality show earnings, according to Forbes magazine.

(Photos from Left: Pascal Le Segretain/Getty Images, Glu Games Mobile/Itunes)

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