Attention all singles: there's a new dating site on the web and Steve Harvey has given it his stamp of approval.
The multi-hyphenate has launched Delightful, a new dating service dedicated to helping subscribers "find and keep" love. The deal is a joint venture between Harvey and IAC, the company that owns Match.com, OkCupid, Tinder and several other matchmaking services.
Harvey believes he's pinpointed the reason why many women become frustrated with online dating and often come up short.
"Women are wired differently," he told Forbes. "The one thing I know about women is women don't really want to just date. They want to date with the hope that it leads to a relationship."
In addition to hooking up hopeless romantics, Harvey is providing columns for men ("how to treat a woman") and women ("how to become more dateable") to increase their chances of finding love.
Harvey's involvement with the service has been met with criticism, especially considering the star has gone through two divorces and endured allegations of cheating. Still, the "Act Like A Lady, Think Like A Man" author believes those reasons alone make him an authority on love.
"The majority of [my wisdom] came from failure, to be honest with you. I've come to learn in my life that failure's a wonderful teacher," he said. "I've scooped a lot of the dog poop off the sidewalk so you wouldn't have to step in it."