Michelle Obama Hooks Subway Restaurants For Health Campaign

Life & Love | Camille Travis | 01/23/2014 | 01:45 PM EST

The $41 million rollout will promote healthy eating among children

Michelle Obama's latest task is to get children to 'eat fresh' in a new multi-million dollar partnership with Subway.


Announced Thursday, the First Lady and the sandwich chain will spend $41 million over the next three years to encourage kids to eat more fruits and vegetables. Michelle and Olympic gold medalist Michael Phelps visited a Subway shop near the White House to announce the big news.


The restaurant will now only offer a kids' menu that mirrors federal guidelines for school lunches. Pint-sized customers will be offered apples on the side and low-fat or nonfat plain milk as a default beverage.


Sam Kass
, a White House chef and executive director of Michelle's "Let’s Move" campaign, told The Associated Press that Subway was "raising the bar for what a responsible, quick-service restaurant can do to help support the health of the nation."


Subway will work with the Partnership for a Healthier America under Michelle's "Let's Move" campaign, which was launched in 2010 to combat childhood obesity.


The FLOTUS was seen horsing around with stars of the Miami Heat earlier this week in an effort to further promote the campaign.

(Photo: Scott Olsen/Getty Images)

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