What's Good? 'Strive to Thrive'!
The socially conscious multi-platform campaign focused on delivering an integrative health and wellness message in support of living a healthier lifestyle, has partnered with Centric, to produce event experiences that will help "enrich the mind, body, and soul."
Founded and curated by actor Boris Kodjoe and his wife, actress Nicole Ari Parker; the initiative utilizes a variety of business leaders, experts, and celebrities who will provide tips and tools on a host of topics including nutrition and fitness, stress reduction, healthy relationships, disease prevention, financial literacy, and mental wellness.
"Nicole and I are proud to have found the platform that allows us to make a definitive impact needed in our community," said Kodjoe. "We are thrilled to join forces with Centric to deliver our health and wellness message."
Strive to Thrive will come alive through a series of platforms including original programming, on-air interstitials hosted by Boris Kodjoe and Nicole Ari Parker and in-depth online content on Centrictv.com.
"Our health is our final frontier. As African Americans, we have fought for so many critical issues in our community and its time we fight for our health so that we all can all live extraordinary lives. Boris and I are proud to curate this campaign and we are thrilled that Centric will help us deliver Strive To Thrive to our community," said Ari Parker.
The initiative will officially kick off June 28 -30, 2013 during the BET Experience at LA Live in Los Angeles, CA. The inaugural event will be hosted by the couple, and will feature experts such as renowned psychologist Dr. Brenda Wade, nutritionist Robert Ferguson and fitness expert/Guinness World Record holder Wendy Ida.