Rihanna Starts Up New Beauty And Stylist Agency

Entertainment | 11/13/2015 | 01:30 PM EST

Agency will book commercials, editorial shoots, ad campaigns and more for artists

While we're busy waiting for Rihanna's eighth studio album, the 27-year-old star has been hard at work getting her new beauty and stylist agency, Fr8me, off the ground.

The pop princess has founded the company with her managing partner Benoit Demouy as a means to assist artists in "booking commercials, editorial shoots, ad campaigns and red-carpet gigs," states The Hollywood Reporter.

"Hair, makeup and styling play an important role in creativity. I am very involved with that part of my process, so this agency was an organic thing for me to do," Rihanna said in a statement.



The new venture is no sweat for the Bajan beauty, as she's long been a style maven since stepping onto the scene in 2005. Rihanna has held down numerous beauty and fashion endorsements, her own clothing collection for River Island and was named a Fashion Icon by the Council of Fashion Designers of America.

Fr8me has already locked in her longtime makeup artist Mylah Morales, wardrobe stylist Jason Bolden and hairstylists Patricia Morales and Marcia Hamilton.

Rihanna added, "We are lucky enough to have some of the best artists at Fr8me, but I also have a soft spot for finding new talent with extraordinary skills!"

It's been said before and we'll say it again: that Rihanna reign just won't let up.


(Photo: Dimitrios Kambouris/Getty Images)

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