Blogger Necole Bitchie Walks Away From Entertainment Site

Entertainment | Camille Travis | 07/03/2015 | 08:30 AM EDT

Necole Kane: 'It's time for me to move on.'

Popular entertainment blogger Necole Kane, better known as the force behind, is retiring from the celebrity gossip game. The media personality announced the news Thursday in a lengthy farewell post titled "It's Time For Me To Move On."

"This is probably the most difficult thing I've ever had to do…And I will cry after I write this," Kane wrote. "I'm am very [saddened] to announce that today is my last day as a 'celebrity gossip blogger.' It's also my last day running the site as you know it,"


Kane launched the site in 2008 as bloggers around the world tried to find their footing and relevancy in a cluttered online space. Focusing in on all things celebrity, she created her own lane when her only options were to, literally, stack or starve.

She explained:

"Back in 2008, while people were celebrating the New Year with their loved ones, I was on the phone with my good friend Lamar (most of you know him as 'Blogxilla') and I told him my plans for growing the traffic on this tiny blog I had just started. I researched HTML codes for hours in an attempt to create a readable layout with red, black and white colors, and he offered to help me with a header image. Although I was living with my aunt at the time, I was somewhat homeless and reminded every day that if I didn’t get a real job soon, I'd have to find somewhere else to go. Over the next six months, I found myself hopping from couch to couch as I moved to Atlanta, and worked hard to grow my following. My friend Lauren tells the story of one day waking up to me laying on her floor with my head resting on my computer. I had fell asleep while blogging!!!!! And that was the reality of my life at the time, I couldn’t really afford to log off my computer, unless it was to attend an event. I refused to send out any more resumes and work at a job I hated.  Plan B? Forget about it, this was my only option, and I had to make it work.

My breakthrough finally came when Munson Steed of Rolling Out invited me to speak on the Female Success Factor tour, alongside Chilli. It was my first public speaking engagement and I cried as I told the story of how losing my parents, moving to New York to pursue a job in entertainment, and feeling a since of failure after I was forced to move back to the hometown I grew up in with no money to my name, inspired me to launch my own website.  I was tired of sending out resumes and looking for a job — so I had created one."

Over the last seven years, Kane has been featured in magazines, had spots on television and radio, spoken at public events and won awards (including a Soul Train Award for Best Soul Site). Still, she says she wasn't reaching her full potential and living a "purpose-driven life."

"I began measuring my success not by the amount of people who read my blog, or the money I made, but by the number of people I was able to touch, motivate and inspire," she continued. "I also started to realize what purpose was – and I knew to be happy, I had to start living a purpose-driven life. I had to start thinking about what I wanted my legacy to be, and what steps I’d have to take to start living in it."

Kane closed by saying that this wasn’t a "goodbye," but a "see you son" and hopes to bring forth something new and positive for her readers in the future.

Read Kane's entire post here.

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(Photo: Charley Gallay/Getty Images for Malibu Red)

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