Vivrant Beauty is the Black Woman’s Ultimate Beauty Store

Beauty & Style | 09/04/2015 | 11:24 AM EDT

This is the Sephora for Brown Women

Vivrant Beauty, a store birthed by founder and owner Desiree Verjedo, is pretty much being dubbed the Sephora for women of color.

Housing Black and Brown owned beauty brands, in addition to mainstream brands like Becca, who may not be Brown owned, but surely cater to Brown women, Vivrant Beauty seems like it will become Harlem’s beauty mecca for premium makeup and hair care. 

Yes, You Should Wear Your Natural Hair To Work!

After jumping off of the lawyer corporate ladder that she was climbing, Verjedo knew she wanted to scratch her beauty itch she had been ignoring. For her, the entrepreneur route would be the way.

The all-white, chic interior is decorated with lipsticks, facial creams, foundations and more. You’re instantly welcomed by Desiree herself, who is always ready to answer any questions you may have concerning Brown beauty.

If you’re ever in Harlem, stop by the 121st and Saint Nicholas Ave store. Or, hit up and get ready to purchase your life away. 

(Photo: Vivrant Beauty)

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