Rihanna Doubles Up On Business Ventures

Beauty & Style | Laurie Ramirez | 08/05/2014 | 01:30 PM EDT

The pop princess might not be on our radios, but she's keeping the dollars rolling in with a lipstick and men's fragrance

It’s no secret "bad girl" Rih Rih enjoys being in front of a camera.

Wearing all green, Rihanna brings a bold look to her fierce new VIVA GLAM campaign, highlighting her fearless style with shades of frosted metallic mauve lipstick and lipgloss.

Releasing in September, proceeds of the VIVA GLAM line will benefit women, men and children living with and affected by HIV/AIDS. Rihanna hopes to raise $40 million while promoting safe sex among young people.

“I want you to have fun—I love having fun—but you have to be responsible, you have to be safe. Protect yourself. You have to look out for yourself,” she said.

But Rih Rih doesn’t stop there. Just last week, the pop icon revealed the first ads for her men’s fragrance “Rogue Man.” The details of the men’s fragrance still haven’t been revealed but, according to Rihanna, women are going to be screaming for it.

"LADIES!!! This September wake up next to your man smelling like this!!! Makes you wanna steal his Tshirts," she tweeted.

 Both Rogue Man and VIVA GLAM are due to release in September.

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(Photos from Left: Mac Cosmetics, Rogue Fragrances by Rihanna)

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