Pharrell Announces Collaboration With Adidas

Beauty & Style | Camille Travis | 03/27/2014 | 02:00 PM EDT

Williams: 'It's my line so it comes from my heart and mind.'

If you hadn't already noticed, Pharrell Williams is really hitting his stride on this whole fashion thing.


The Grammy-winning super producer is aligning his authentic style with the Adidas brand to collaborate a new line that he says will cater to all demographics.


"It's my line so it comes from my heart and mind," Williams told WWD. "I'm taking this very seriously. [It's for] basically everyone. [I'm] not doing this for any specific demographic; I hate being put in a category anyway."


While details surrounding the items remain a secret, Williams did reveal that his latest effort will be a partnership with his textile company Bionic Yarn.


Yes, Pharrell Williams has a textile company.


The initiative with Parley for the Oceans, turns plastic debris from the oceans into yarn and fabric. The materials will be used in his forthcoming line with Adidas.


"[It's] an amazing opportunity to work with creative people who understand where I'm coming from and respect my taste while having access to great technology and an amazing brand history," Williams said. "[....] Adidas is giving me a great opportunity to develop products which I love and will also be using Bionic Yarn and is more of a partnership than a collaboration as we look to work together for the next few years."


And if you're wondering how Williams will balance a full plate of creative projects that include sunglasses with Monclear, a t-shirt line with Uniqlo, a uni-sex fragrance with Comme des Garçons and a denim collection with G-Star (not to mention his own Billionaire Boys Club), he's got it all covered.


"They all fall under different categories or businesses of mine so they are all different and don’t really interfere with each other," he said. "I also have a different idea for each collaboration and I have a great team that can follow up."


"Uniqlo is something my friend Nigo brought to me and was a great fit for my 'I am Other' company. Comme des Garçons is a fragrance which we have actually been working on for two years. Moncler is also an ongoing relationship and G-Star is also a collaboration with Bionic Yarn which is awesome since we're making incredible denim and products while also helping the environment."


Can't knock the hustle. The Adidas collaboration is set to hit stores this summer.

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