Barneys New York is moving past its racial profiling controversy of 2013 to focus on a new ad campaign that is celebrating the often forgotten transgender community.
Shot by famed photographer Bruce Weber, "Brothers, Sisters, Sons & Daughters" features nearly 20 transgender models that sport the fashions of Ann Demeulemeester, Balenciaga, Lanvin, Manolo Blahnik and more. The campaign is not only raising funds for the LGBT community, but is also sharing the personal stories of the photos' subjects.
Dennis Freedman, who heads the company's ad campaigns, noted: "I was exquisitely aware that in the last decade, the L.G.B. communities have made extraordinary advances, and the transgender community has not shared in that progress."
He has made it his mission to draw awareness to the community, starting with these beautiful and warm images.
In conjunction with the campaign, ten percent of all sales from Barneys flagship stores nationwide on Feb. 11 will go to the LGBT Center in New York City and the National Center for Transgender Equality.
(Photos: Courtesy Barneys)