Rihanna, a well-known Balmain fan, has just landed what many would consider a dream job as the new face of the French label's spring ad campaign.
“Guess who’s the new BALMAIN Woman???!!!!!!! #BALMAIN #MommaImadeIt #CaribbeanGalRunTing,” she tweeted Tuesday morning.
WWD reports the ads featuring the "Monster" singer were shot in New York by Inez van Lamsweerde and Vinoodh Matadin.
"In front of the camera, she makes you feel like she is the only girl in the world," said Balmain's creative director Olivier Rousteing, who describes the "icon of his generation" as uncompromising, fresh and modern. "When the woman that inspires you wears your creations, your vision feels complete."
The campaign is expected to roll out in January.
(Photos: Courtesy of Balmain)