Shop Black This Holiday Season

Beauty & Style | Bené Viera | 11/29/2013 | 09:45 AM EST

This holiday season spend your money at Black-owned businesses.

It’s Black Friday, folks! Many of you are on your way to camp out at stores so you can save on Christmas gifts, or maybe you’re upgrading your living room flatscreen. On the biggest shopping day of the year, we encourage you not to forget about supporting Black-owned businesses.

A 2012 Nielsen report partnered with National Newspaper Publishers Association to release a study on Black consumers in the U.S. Per the study, the Black buying power is well over $900 billion and slated to reach $1.1 trillion by 2015.

Using a portion of that buying power this holiday season to put into Black businesses helps keep their doors open. We’re happy to guide you in your “shopping Black” quest on this Black Friday and holiday season. Happy shopping!

1. Obia Natural Hair Care (obianaturalhair.com)

Beauty products make great gifts. All women--whether natural, permed or weaved--use some type of products on their hair. In addition to the household names like Kinky Curly and Carol’s Daughter, there’s a plethora of Black-owned hair care lines. Founded by Obia Ewah, Obia Natural Hair Care offers all-natural products like the Curl Enhancing Custard. Obia holds degrees in chemistry and biology and formulates all the products herself.

2. Black and Nobel Bookstore (blackandnobel.com)

Black-owned bookstores are hanging on by a thread. We wish we could support them all. Books have been some of our greatest gifts. This writer has also made a point to give children’s books as gifts to new moms. Black and Nobel is located in Philadelphia, PA, but you can also shop online.

3. Sir & Madame Boutique (sirandmadame.com)

This husband and wife duo opened a men’s and women’s boutique inspired by all things vintage. From handbags to watches to clothing, the Chicago-based boutique offers something for everybody.

4. Christopher Augmon Luxury Handbags (augmon.com)

If you’re going to splurge, do so on a Christopher Augmon instead of in the Louis Vuitton store. Christopher is a black designer who is influenced by cultural prints. The names of each of his bags have some type of meaning.

5. House of Art Gallery (hoagallery.com)

Beautify your home with Black art. This Brooklyn-based art gallery houses paintings of everything from musicians to abstract designs. The gallery showcases top-notch artists. Whether for a dining room or bedroom wall, HOA paintings will bring color to your home.

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