Victims of the Haiyan Typhoon tragedy in the Philippines have a long road to recovery. Fortunately, the fashion industry has kicked up its efforts to offer aid.
The Philippines is a central manufacturing area for apparel, accessories, lace, embroideries and innerwear. According to Women’s Wear Daily, U.S. companies like Macy’s (which pledged $50,000) Oscar de la Renta, Saks Fifth Avenue, Dillard’s Inc., Barneys New York, Nordstrom Inc., Neiman Marcus Group, Charming Shoppes Inc., Lane Bryant, Gilt, Tianhai Lace and Rustan’s of Manila have all participated in fundraising.
Large companies aren’t the only ones getting involved. Fashion’s elite like Stephen I. and Karin Sadove, Ron and Georgia Frasch and employees of the Natori Co. have all made personal donations.
Josie Natori, CEO of Natori Co., is taking a lead in raising funds for her native country. Her initiative through natori.com has helped raise funds for organizations like UNICEF, Habitat for Humanity, Doctors Without Borders, American Red Cross, Save the Children and International Rescue Committee.
“The Rockefeller Foundation and Rockefeller Brothers Fund have donated $250,000, and Philip Morris International along with their partner in the Philippines, the Tan Yan Kee Foundation, has pledged $2.5 million over the next three years,” Natori told WWD.
Fundraising efforts are growing daily and also include the Polo Ralph Lauren foundation, Jones, the Council of Fashion Designers of America, Kids in Distressed Situations, Fashion Delivers, Kara Ross New York and Hanesbrands Inc. and Fashion Girls for Humanity.
Kara Ross is working with Philippine artisans on handbags priced from $670 to $1,170. Twenty-five percent of the retail price will go to organizations aiding in the typhoon disaster. A week ago K.I.D.S. and Fashion Delivers sent out an email blast to manufacturers and retailers and have collected over $6.3 million in product donations since.
Donations have also been made by Aéropostale, Jones, Dakota Grizzly, Balboa Baby, Evy of California, Kissy Kissy, Shirise, University Co-operative Society, Orbit 7, A Head and Tharanco Lifestyles, a donation of Dunning Golfwear.
The death toll in the Philippines is above 5,000 and over 1,500 people are still missing. Celebs like Naomi Campbell, Alicia Keys and Diddy’s children have assisted with either their time or donations.