New York Fashion Week Gets The Pinterest Treatment

Beauty & Style | Camille Travis | 08/28/2013 | 02:00 PM EDT

NYFW Teams Up With Pinterest

Great news for pinning fashion addicts-- New York Fashion Week has taken over Pinterest.

The popular photo-sharing site has launched an official page for all things NYFW to capture the behind-the-scenes happenings of more than 100 brands, blogs and designers, as well as personal mood boards, beauty tips, street style shots and more. 

Rebecca Minkoff, Marc Jacobs, ELLE magazine, Kate Spade, Nordstrom and others have signed onto an entire week of fashion fun.

Style network has also hooked up with Pinterest to present "The 'IT' List: Top 10 Fall Trends" which will air on the final day of Fashion Week with popular pinners and style bloggers discussing the season's latest trends. On-air, the network will direct viewers back to the site and reference pins from fashion titans around the industry.

"Given our commitment to the fashion category, Style's partnership with Pinterest during the premier event of the season is the perfect opportunity to enhance our annual coverage at Fashion Week," said Style's Nicole Sabatini.

"Through our air, and the Style-curated board, fashionistas at home will be able to actively engage with the designers and styles by customising the trends of the season to fit their own individual looks."

In the future, the site is expected to launch pages for London, Paris and Milan fashion weeks.

(Photo: Pinterest)

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