Olay Wants Black Moms to #BeAgeless

Beauty & Style | 05/06/2016 | 11:04 AM EDT

(Photo: Procter & Gamble)

The ultimate skincare tips to keep every mom looking fabulous

Olay is one of the few brands on the market that truly cares for Black women. With Mother’s Day coming up this weekend, Olay wants all moms to feel and #BeAgeless.

Yes, we’ve heard the saying: Black don’t crack. But, the truth is that being a mother is a full-time job and the labor of caring for your lovely little one can wear on your body and skin.

This Mother’s Day, give yourself a treat from Olay and make sure she pampers herself with these amazing tips. 

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Mom deserves to look well-rested

With sleeping less becoming the new normal, this can cause a disruption within your body’s circulation system where it can’t get rid of toxins that cause dark circles under the eyes, a common issue for African-American skin. Instantly brighten your eye area with Olay Regenerist Luminous Dark Circle Correcting HydraSwirl Eye Cream.

Always Protect Your Skin
African-American skin has a higher concentration of melanin, which offers some natural protections against sunburn and premature aging. Though darker complexions do not visibly burn, sun damage can still lead to uneven skin tone, and worst-case scenario – cancer. With your newfound busy schedule, it can be difficult to remember to provide additional protection for your skin. Always include Olay Regenerist Luminous Brightening & Protection Lotion with Sunscreen Broad Spectrum SPF 15 in your purse or diaper dag, so you can remember to apply protection while on the go.

Drink Plenty of Water
Studies show that more than half of your skin is made up of water. And, when your skin doesn’t receive a sufficient amount of water, it can become dry, tight and flaky - signs of dehydration. Always remember to keep your skin hydrated. If that means sneaking a glass of water in between feeding the baby, so be it.


Moisturize, Moisturize, Moisturize
That’s where Olay comes into play! After each body and facial wash, you must moisturize your face. Olay Regenerist Luminous Tone Perfecting Cream instantly energizes, hydrates and deeply penetrates the skin’s surface to reduce the appearance of dark spots and restore its natural glow.

Pamper Yourself Through the Night
Once your little one has drifted off to sleep, it’s a great opportunity to enjoy “me” time. With that free time to yourself, slap on a facemask to help keep your skin plump and hydrated. Olay’s Regenerist Luminous Overnight Mask is top of the list for women of color. Its gel-based mask absorbs throughout the night and is formulated with vitamin B3, mulberry extract and humectants so you can wake up to radiant, glowing skin.



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