Leading skincare and hair care house Sundial is keeping Madam C.J. Walker’s legacy of economic empowerment alive with the launch of its new product line Madam CJ Walker Beauty Culture
“Madam C.J. Walker Beauty Culture is taking what Madam Walker envisioned more than 100 years ago to a fresh, new level with products and formulas I believe she might have imagined for the 21st century,” says A’Lelia Bundles, the great-great granddaughter of the late cosmetic entrepreneur.
The four collections will independently address the needs of Black hair, and will offer cleansing, styling and treatment formulas for women with kinky, coily, curly and wavy hair patterns. The line will also cater to women who wear straight styles and use heating tools often.
Here’s a cheat sheet on the collection:
The Brassica Seed and Shea Oils Collection
The Products: Silkening shampoo, conditioner, and leave-in treatment; Silkening Blow Out Crème; Shine and Hold spray, and Brassica Seed Oil.
For: The woman who likes to straighten her hair and wear smooth styles.
The Coconut Moringa Oils Collection
The Products: Curl Shampoo, Conditioner, Defining Milk and Refresher Mist; Humidity Block Curl Gel; Flyaway Curl Control Serum, and Coconut Oil.
For: The woman who needs frizz humidity fighting help with her hair. She is most likely wearing her natural hair.
The Dream Come True Collection
The Products: Wonderful Pre-Wash Protein Treatment; Wonderful Scalp Exfoliator; and Wonderful Deep Conditioning Masque.
For: The woman in need of special scalp and hair treatments.
The Jamaican Black Castor Oil and Murumuru Oils Collection
The Products: Pure Clarifying Shampoo with ACV; Ultra-Moisturizing Condidtioner, Co-Wash and Detangler; Defining Butter Crème; Twist, Lock and Seal Lotion; Loosen and Stretch Gel; Edge Control and Shape Paste, and Jamaican Black Castor Oil.
For: The woman who loves rocking natural hairstyles and locs, in need of intense moisture and care.
Madam C.J. Walker Beauty Culture is available at SEPHORA