Olay Launches Skincare Line Fit for Black Women

Beauty & Style | Melanie Yvette | 03/03/2016 | 02:43 PM EST

Finally, a brand actually cares about our skin

The skincare needs of Black women usually go unnoticed by mass market beauty companies. From intense hyper-pigmentation repair to dark spot removals, Black women stay on the hunt for affordable products. But OLAY’s new Regenerist Luminous Collection could be the saving grace. 

Olay Wants Black Moms to #BeAgeless

For cleansing…

Try the Brightening Cream Cleanser. In addition to providing a gentle cleanse, this cleanser will also help buff away dry and dead skin cells, which is a leading cause of dull skin and even dark spots. Also known as exfoliating---this is a simple cure to dark spots and scars. And if you’re afraid of drying, its “dual occlusive-humectants” system will hydrate and smooth out the skin. 

For toning…
Get into the Tone Perfecting Cream. This product was created with Vitamin B3, Green Tea, and other powerful antioxidants that work to penetrate deeply into the skin, aiding the removal of dark spots and restoring a natural glow. It may take some time to see results, but hell, you’ve waited so long for

For moisturizing…

Many Black women tend to think that they don’t have to pay attention to the Sun Protection Factor (SPF) content of their moisturizer, with the belief that melanin will prevent sun damage and skin cancer. Here are two words for that: Girl Please. Unfortunately, that long accepted myth isn’t true. So, OLAY’s Brightening and Protecting lotion is a must-have with its hydrating qualities and SPF 15. 

(Photo: Procter & Gamble)

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