The Missing Step to Your Winter Skincare Routine

Beauty & Style | Melanie Yvette Martin | 02/12/2016 | 12:32 PM EST

Girl, where is your Serum?

You wake up, wash your face, use a toner (hopefully) and add your moisturizer. But then, a few hours later, you realize your skin is kind of dry. You’re frustrated. And rightfully so.


What so many women don’t understand is that skincare needs to be taken to another level during the winter. Introducing the serums.


Adding a serum to your repertoire will not only give you a boosted layer of moisture, it will also keep your skin hydrated much longer than you expected.


Serums are highly overlooked and misunderstood. So, let me explain.


A serum is a light, lotion or gel-consistency based product that has a high concentration of moisturizing agents. You’re meant to use this under your moisturizer and other topical treatments. You want the serum to seep into your skin, which it will do fast because of its consistency.


Even though serums give you a higher level of moisture in a lightweight formula, they also cannot be used alone. But many women don’t use them at all. Thus, many of us miss out on an opportunity to easily create firmer, hydrated skin that has smaller pores and a smoother texture.


From easy to find serums like Olay’s Regenerist Regenerating face serum to higher end products like Origin’s Mega Bright Skin Tone Correction serum, it should be painless for women to find the best match for their complexions.


So ladies battling winter washed out skin, get your hands on a serum quickly. You’ll be glad you did so.

(Photo: JGI/Jamie Grill/Blend Images/Corbis)

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