So many women of color would like to invest in buying Black owned beauty products. But so few really know where and how to start. The biggest issue is not knowing where to find these
Here’s we’re going to offer a few steps so that you can start preparing yourselves to invest in Black beauty brands, moving forward. Soon, we will also offer a list of
One of the best things I did before I started really focusing on buying Black owned beauty was figure out what I really liked. I knew for sure I was a nail girl, and also love a good lipstick. So, I started to make it a point to buy my polishes (sometimes a few at a time) from businesses like Polish & Co. and Mischo Beauty. For lipsticks, I really try to invest in my basics (reds, nudes, pinks) by buying from Lamik Beauty and BlackUp cosmetics. I’m also obsessed with getting pedicures, so I always head over to Polish Bar Brooklyn when it’s about that time!
There are a few sites and blogs that will help you find Black owned businesses. From blogs like In Her
The truth is that you’re more than likely going to have to spend a bit more money when investing in Black owned businesses. It may not be all of the time, but a lot of the times. This is mainly because a lot of Black-owned businesses don’t always have the financial backing or budget to advertise like other companies may have. Again, this is why I stress the idea of figuring out your basics. Find a great brand that carries your foundation shade and stick with them. Or, get comfortable purchasing based on quality and not quantity. This meaning that you’ll understand you may not be able to buy as many products in bulk (quantity) as you would if you were buying from a drugstore, but you’ll know that you’re putting money into the pockets of other Black-owned businesses (quality).
An effective way to be introduced to Black-owned products you wouldn’t have heard of otherwise is by signing up for subscription beauty boxes. There are good handfuls dedicated to women of color now. CurlBox and WeAreOnyx are a few to get started with.
Step 5: Actually start buying the products
It’s easy to say we want to invest in companies built within our communities, but most of the time we end up just saying it. Once you’ve found the companies you really want to purchase from, make it a point to do so. If you know you’re getting ready to transition your hair, be sure to research as many Black-owned (large and small) natural hair care companies. The same should be done for makeup. The point is to actually start spending the dollar. Once you do, I promise you’ll get addicted!