5 Affordable Makeup Brands To Know and Love

Beauty & Style | Melanie Yvette Martin | 07/08/2015 | 05:08 PM EDT

You can be beat for less...

We all know the basics: Revlon, Maybelline, etc. But, when it comes to affordable beauty products, there are many more brands to know and love.

Let us expand your palette and introduce you to a few new brands that won’t break your budget.

Wet ‘N’ Wild

Yes, you probably think this brand is only for your teen niece. But honestly, they’ve stepped their game up. Gone are the days of cheap eyeliners and cakey lipstick. Wet ‘N’ Wild is completely rebranding them and we love the direction they’re going.


Eyes. Lips. Face. Yes, they cater to all of that and more. For the affordable pricing, E.L.F. has figured out a way to produce trendy, well-pigmented products that last longer than you’d expect.

BH Cosmetics

Rule of thumb: never, ever sleep on BH Cosmetics again. They have the best-pigmented blush at an affordable price. They also carry a few liquid foundations for brown and darker women at under $20.

Sonia Kashuk

The go-to Target housed brand for many beauty editors such as myself, Sonia Kashuk provides everything from lipsticks to tools to nail polishes. She’s mastered the art of creating chic for cheap beauty and caters to the women of color demo.

Physicians Formula

You’ve probably seen their products around and never really paid attention. While they don’t create many skin products (like BB crèmes and bronzers) for women of color, their blushes, mascaras and eye shadows are the real deal. 

(Photo: Viewstock/Corbis)

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