The Official Black Beauty Brand to Know

Beauty & Style | Melanie Yvette Martin | 06/25/2015 | 04:00 PM EDT

It's time you fall in love with blackUp Cosmetics

There are many brands that create amazing beauty products for Black women (and women of color for that matter). But, there’s something a little special about blackUp Cosmetics that we fell in love with.


Tailor made for Black women, all shades and hues; blackUp is slowly becoming a competitor in the market catering to our beauty needs. From an array of foundation shades and formulas, to shadows and lip colors that pop on our complexions, this brand has perfected the art of beauty for Black women.


Founded in Paris, this growing makeup expert brand for women of color never misses the beat and always hits the nail on the head when perfecting products for us. They understand our undertones, our skin care needs and create the trends, not follow them.


While their products can only be purchased online at the time, they’ve created a Foundation Finder tool that will help you easily determine your best foundation shade. If you happen to be a MAC foundation woman, you can even use their Perfect Match tool, using the MAC foundation you use to help you find your best blackUp foundation. How cool is that?


You can also ask blackUp many questions on their Facebook page, and expect a swift response, as they are amazing with offering tips and help to their followers. All in all, we’re happy to see a company putting it’s blood, sweat and tears into creating an amazing lineup of cosmetic product for women of color.


(Photo: BlackUp Cosmetics)

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