Last week, at a last minute request, a rep from HSN reached out to ask me if I would like to fly to Florida to interview Tyra Banks on her latest million-dollar idea, Tyra Beauty. For me, as a beauty girl my nature, this was a given. I wanted all of the knowledge, tips, know-hows and goodies that the world’s 4th top-earning supermodel could give me.
To be honest, celebrity-backed products don’t typically excite me or many other editors. But Tyra is a different story. For many years, people had been asking her if she had ever thought about starting a beauty collection. And now, our questions have been answered. It turns out that for the last few years, Tyra has been working non-stop to come up with the best makeup line, with an amazing technology that would shock us all. And she did.
Introducing, Tyra Beauty: a line created for the woman on-the-go who doesn’t have an hour every morning to “put on her face.” Created with her personal Ty-Glide technology, the dome-shaped products (blush, highlighter, contour and shadows) offer an easy application that makes putting on makeup fast. Check out the full list of Tyra’s new beauty line and find out how the products work!
For the Lips
The TYRA What Lipstick? Lip Color is an all around favorite among the editors I’ve spoken with. Smooth and moisturizing, What Lipstick? pretty much makes you feel like you’re wearing nothing on your lips. It also comes in two amazing shades: Ask for a Raise and Younger Man ($28).
The TYRA Lip Model Lip Color is a richly pigmented infused lipstick created with a Micro-Mirror technology that serves up intense high shine. You can pick this up in the glittery red (Hater Blocker) or in the chic pink (What It Takes) ($24).
The TYRA Suede and Juicy Lip Duo in LOMO is my personal favorite. As a double-ended piece that offers a matte lip color and a gloss, this intense red almost gives MAC’s Ruby Woo a run for its money. Why? Because it really does look good on every complexion ($29).
For the Eyes
The TYRA Oops Liner and Corrector pretty much make it easy for the woman who has been afraid of liquid liner her entire life. The fool-proof liner is easy to apply, makes no mess and has a clear corrector for any mistakes ($26).
The TYRA Eyes in a Stick is a shadow that rolls on easy and stays on long. Also creataed with the Ty-Glide technology, the shadow sticks come in two shades: Once You Go Brown and Blold ($24).
TYRA’s Smack My Fat Lash Mascara is an intense, jet black dual formula that makes your lashes look thick and long. It’s a bit of a wet mascara, so be careful not to apply too quickly ($28).
For the Cheeks
The TYRA Light in a Stick Formula Highlighter makes it easy for beginners to apply the product correctly. Built with the dome shape and Ty-Glide Technology, this formula is smooth and velvety and has no need for brushes ($26).
The TYRA Cheek in a Stick Blush comes in one shade (Sexy Hot Flash), but looks good on almost every complexion. With this product, your best bet it to apply directly on your cheekbone and use your middle finger to blend in. It’s that easy ($24).
The TYRA Sculpt in a Stick Face Contour comes in Light and Deep and makes shaping your face ten times easier than what we see on the YouTube videos. Created to apply with your fingers, you’ll be able to practice contouring your face without looking or feeling crazy ($24).
You can shop all of Tyra’s products at HSN and be sure to check out some of her tutorials and tips.
(Photos from left: Tyra Beauty, Tim Boyles/Getty Images for HSN)