Is Rihanna Planning a Fashion and Beauty Takeover?

Beauty & Style | Camille Travis | 08/06/2014 | 03:30 PM EDT

The singer has been busy trademarking her name for reasons unknown

It wouldn't be a stretch for Rihanna to dominate the worlds of fashion and beauty. It's a full-time job she's been excelling at since stepping on the scene.

But now, it seems she's making things official.

RIHANNA DOUBLES UP ON BUSINESS VENTURES

According to new trademark documents, the 26-year-old singer and celebrated fashion icon has purchased the trademark for "Fenty," her last name. Insiders suggest one of two things: she's keeping others from making money off her name or she's planning to make big bucks off Rihanna-branded products.

Thus far, Ri Ri has gained control of Fenty apparel, beauty, clothing, cosmetics, lingerie, makeup, nails, swimwear and more. It remains to be seen if she'll capitalize on the opportunity to style the masses.

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Of course, if anyone should become an authority on fashion and beauty, it should be Miss "Phresh Out the Runway." She's locked down numerous endorsements, designed her own clothing collection for River Island, was named Fashion Icon at this year's CFDA Awards and is a favorite among top designers.

Your move, Rihanna.

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