The cosmetic industry is catching on to the magic of Black women.
Whether it’s Lupita Nyong'o's cosmetic deal with Lancome or Jourdan Dunn as the face of Maybelline or now Nigerian model Adeola Ariyo making history as Elizabeth Arden’s first African ambassador, cosmetic brands are recognizing the diversity and beauty in Black women.
Ariyo started her modeling career at the tender age of 13 in London. At 28, she not only landed a major cosmetic contract, but will represent the company as the brand ambassador in Africa.
“Being chosen as an Elizabeth Arden Brand Ambassador in Africa is an incredible honor,” Ariyo said. “Elizabeth Arden herself was an entrepreneur, a women’s advocate and champion for holistic beauty, inspiring women all over the world. I’m proud to be associated with a brand that embodies such important values.”
The striking beauty will represent Visible Difference, Skin Illuminating and foundation brands across the entire continent. With this deal Elizabeth Arden wants to expand its footprint in Africa.
“Expanding into Africa is an exciting venture for our brand. It’s an opportunity to really celebrate African beauty,” says Corne Nel, Managing Director of Elizabeth Arden in Africa.
Ariyo, from Lagos, Nigeria, is of mixed heritage born to a Ghanaian mother and Nigerian father. Since that lucky day in 2005 where she made it as a top five finalist for the Face of Africa, she’s walked the runways of London Fashion Week, Arise Fashion Week in Lagos, Johannesburg Fashion Week and Cape Town Fashion Week.
Nel adds, "Elizabeth Arden is committed to the belief that ‘To be beautiful is the birthright of every woman.’ As a company we want to celebrate each woman’s unique beauty through individuality, diversity and original expressions of beauty. Adeola has all of these qualities, and as a prestige beauty brand we wanted to choose a spokesperson that African women could identify with."
Congrats to Adeola Ariyo! Let’s hope this is only the beginning of true diversity in the cosmetic and fashion worlds.
(Photo: Elizabeth Arden, New York)