A little over a year ago, Tatiana “BeatFaceHoney” Ward was heating up soup on the stove in its can because she couldn’t afford a pot. Now she’s painting the faces of celebs like Nicki Minaj and Brandy, being featured on the pages of national glossies and repping her #BeatFacebrigade on “The Steve Harvey Show”-- not once, but twice.
What a difference a year can make.
Times were hard, sure. But BeatFaceHoney wasn’t squandering time waiting on opportunities to fall from the sky. For four years, she built her brand with the tools she had— social media. She hustled by making YouTube makeup tutorials recreating celebs’ makeup from red carpet and video looks.
She adoringly calls her cult-like following the "BeatFaceBrigade." To date she has 185,195 YouTube subscribers and a total of more than 8 million views.
It was the help of her beloved BeatFaceBrigade who helped her snag her idol, R&B singer Brandy. Next up, she nailed Minaj, again with the help of her devoted followers. And when she heard Steve Harvey was looking for social media stars to feature on "The Steve Harvey Show," her fans made him take notice.
Ask her how she went from doing makeup in a Philly strip club to flying on private jets on a whim to do Minaj’s makeup, she’ll credit God and her BeatFaceBrigade. Obviously she’s put in the 10,000 hours (Malcolm Gladwell reference) and her skill is top-notch. But the 31-year-old from Hatfield, PA is far too humble to make it all about her.
So who is Tatiana Ward, aka BeatFaceHoney?
AS A CHILD YOU GOT IN TROUBLE MOST FOR: Talking back. I definitely have been slapped in the mouth a few times for being fresh.
WHAT SUPERLATIVE WOULD YOU PICK FOR YOURSELF: Most likely to make people laugh. I’m good at making people laugh. I enjoy making people laugh.
THE MOMENT YOU QUIT PURSUING SINGING: It was a progression of events and just knowing that I hated the studio process. I enjoy writing, I enjoy singing, but I don’t like singing in front of people. I also tried out for “American Idol” in 2005 and I remember thinking, ‘This is my last hoorah.’ If nothing comes from “American Idol” I’ll probably just throw in the towel.
CELEBRITY IDOL: Definitely Oprah. I tell people all the time you have to be specific with God and tell him what you want. When I told him I wanted Brandy, he got me Brandy. When I told him I wanted Nicki Minaj, he got me Nicki. I love Oprah and I want to be the new Oprah someday. She’s just such an inspiration. She shared her adversities with the world and inspired so many.
MAKEUP ESSENTIALS: I try not to focus on product or one particular product because I tell people you need to study your craft and be able to do it no matter what. But I think blotting papers are very important after your makeup is complete to make the look last. So blotting papers. And concealer. I don’t know who has the T-shirt, but somebody has a T-shirt that says “Concealer Life.” I love that. Concealer hides all our sins.
HOW HAS SOCIAL MEDIA CHANGED YOUR LIFE: Social media has changed my life entirely. I went from really being lost after realizing I wasn’t going to make it in music. I knew that I still had something to tell the people though. Here comes social media, which you can make a platform to be heard.
Of course I love makeup. A lot of my heart is invested in makeup. But I don’t believe that’s it for me. Social media has allowed me to not only share my talents, but also my heart with a lot of people. It took me from not knowing what I was doing bartending to being viewed on YouTube six million times. People having me in their homes, women telling me that their children watch my videos with them. It’s taken something as silly as makeup and made it a career for me and something to connect with women around the world.
MAKEUP CHAIR WISH LIST FROM THE PAST: That’s such a good question! Oh, Diana Ross. Mmmm hmmm. Those eyes, I would’ve loved to done.
LIFE MOTTO: Know what you are and know what you’re not. And act accordingly.
(Photo: Beat Face Honey via Instagram)