Zoe Saldana is a gorgeous, natural beauty so the major endorsement deal she just landed makes perfect sense. The Star Trek actress is the new face of L’Oreal Paris.
As the brand's international spokesperson, she looks forward to showing women “we’re worth it.” The campaign will include both print and TV ads.
"Growing up, I was taught to believe that I am capable to do anything a man can do," Saldana said in a statement. "This family philosophy has shaped who I am today, and is a conviction that will always accompany me through life."
She continued, "As a L'Oréal Paris spokesperson, being able to say, 'We're worth it,' means so much to me. I want to share that value with women so they can embrace it and execute life with confidence. I am thrilled to join this beauty journey with such an inspirational brand."
Saldana joins stars Beyoncé, Eva Longoria and Jane Fonda who are among the roster of L’Oreal’s celebrity endorsements.