JAY Z To Launch First Fragrance

Beauty & Style | Camille Travis | 11/01/2013 | 03:45 PM EDT

The Business Man Is Planning A Huge Roll-out For His Newest Venture

JAY Z is following in the footsteps of his equally famous wife Beyoncé, diving head first into the fragrance business-- and he's looking to make a major splash.

The Soul Train Awards nominee is set to release Gold Jay Z, his first scent for men as a part of his collaboration with Barneys New York that is set to hit stores Nov. 20.

Parlux Ltd. president Donald J. Loftus says the marketing behind the fragrance will be nothing like we've ever seen before.

"We are going to make a big noise," he said. "For the 30 days before Christmas, it will be impossible not to know he has a fragrance."

The UK's Telegraph notes:

"In place of print advertising, Gold Jay Z will be flaunting itself between digital and outdoor advertising in a big way. Macy's, for the first time, has given the gold man and his scent two weeks in a window (their largest). The window display at 34th street will reflect the image of the a golden avatar on to the person looking at it from the sidewalk, while a 15-second video inside the store will show Jay Z morphing into a gold neck chain, then cap, and then fragrance bottle."

The fragrance was created by Ilias Ermendis of Firmenich and is said to be of "superior quality."

And good news, folks: the fragrance won't break the bank. The price of the smallest bottle will go for $39-- the perfect item for stocking stuffers.

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