The statement "Black don't crack" seems to hold firm within our community, but doesn't justify poor skin care. That's why Taraji P. Henson has hooked up with Jergens to represent the brand's new shea butter line and promote the benefits of shea nuts that go far beyond beautiful skin.
"What I love about Jergens is that this is the first time that I’ve witnessed a company going over [to West Africa] to help the women who provide them with shea butter become a little bit more economically independent," she told GLAMOUR last month.
Jergens is working closely with the Global Shea Alliance to assist in this economic independence for nearly 16 million African women who harvest shea nuts for trade. The funds from their collaboration will also support the building of warehouses for the nuts to be stored.
As the video below shows, the harvesting of the nuts and production of the butter not only serves as a longstanding beauty secret, but a social activity and cultural tradition for the women of West Africa.
"[...] This is ritual for them; they wake up in the morning, they dance down to wherever the shea nuts are, they collect the nuts," Henson explains. "This is something they pass down generation to generation. And they take pride in what they do."
"For them it’s not really about making money. They want to provide for their family. It’s just amazing that Jergens is able to step in and help them."
Jergens shea butter line is in stores now.
(Photo: Noam Galai/Getty Images)