Chef Roblé Ali to Launch Women’s Fragrance

Beauty & Style | Camille Travis | 08/27/2013 | 02:00 PM EDT

Chef Roblé Ali Takes Up New Business Venture

Can chef Roblé Ali cook up a fragrance just as delicious as his mouth-watering dishes? We sure hope so.

The culinary master has teamed with Brands With Purpose to create a women's scent inspired by his favorite creations and aromas.

"As a chef, it seemed a natural fit for me to partner with a top perfumer. So much about food and taste is actually scent," he said about the fragrance, due out next spring. "I find the idea of exploring the synergy between capturing the aroma of some of my favorite dishes by creating the first ‘Fragrance Recipe’ intriguing."

While there's no word on what scent to expect from Ali, he says it will be an irresistible fragrance that women will crave and is likely to include a combination of herbs, spices, flowers and sweet notes.

The Spring 2014 line will consist of a 50 ml/1.7 Fl. Oz. Eau de Toilette (EDT) spray, a revitalizing Shower Gelle and Body Butter.

(Photo: Cindy Ord/Getty Images)

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